Superdigital
A reactive TikTok for Xbox.
At Superdigital, I supported end-to-end content creation for brands like Xbox, JanSport, and Welch’s. I collaborated on content ideation, storyboarding, and reactive social strategies while gaining hands-on experience across pre- and post-production. From on-camera moments to behind-the-scenes execution, I helped bring campaigns to life from concept to final cut.
Client Accounts
Welch’s
Creative Ideation, Copywriting 
XBOX
Content Creation, Editing 
Pre-Production, Content Creation. On-Screen TalentJansport
By combining my experience in bartending and copywriting, I was tasked with showcasing Welch’s products through the development of creative, campaign-ready drink recipes for partner agency Dish Works.
Platforms: TikTok/Instagram Reels
With warmer weather on the horizon and a growing trend of unconventional napping, I was tasked with positioning JanSport bags as the ultimate on-the-go sleep solution.
Role: Concepting, Filming, Editing, On-Screen Talent
Platforms: TikTok/IG Reels
Reacting to the release of Freaky Friday 2, I developed a full storyboard that highlighted how a JanSport bag embodies your personality (#AlwaysWithYou)—and how switching it can change everything. The concept guided the creative team’s production.
Role: Concepting, Trend Analysis
Platform: TikTok
During my internship at Superdigital, I contributed to a Garmin campaign focused on turning hesitant consumers into Garmin users, while exploring AI applications in agency strategy and pitch development. I developed the campaign title (Living Proof) and tagline (Your Body Tells on You), guided creative direction for video and copy, and drafted the foundational strategy using the Get/Who/To/By framework.
Client: Garmin
Role: Creative Direction, Strategy, Presentation